Fashion brands such as Adidas, Nike, Ray-Ban, Canada Goose and
Ted Baker are being used by scammers to lure unsuspecting online
shoppers into fake e-commerce websites, according to a new study by
Scamadviser and the Ecommerce Foundation. Scammers often use logos
and imagery from these brands to make consumers think that they are
buying products from an official or reputable source, when in
reality they will either receive a counterfeit item or no item at
Attractive discounts on luxury items are another strategy
commonly used by scammers to prey on online shoppers. “Be careful
when seeing these kinds of deals. When an offer seems to good to be
true, especially for premium goods, it usually is”, reads a
statement by the two organizations. “We believe that
approximately 10 percent of products bearing our brand in certain
categories are fake”, said Adidas Chief Executive Kasper Rorsted
in a recent interview to CNBC.
Luckily, a growing number of consumers seem to become savvy
about the dangers of online shopping. Last month, Scamadviser’s
tool to check whether an e-commerce website is legitimate has seen
a 20 percent growth in the number of visitors, compared to the same
period last year. “This suggests users are getting more savvy or
that instances of fake websites are rising”, ponders the company.
The growth in Chinese visitors is particularly impressive: no less
than 400 percent year on year.
Scamadviser’s free-to-use tool rates how legit e-commerce
websites based on “independent third-party information”,
according to the statement. “The data is collected by a
self-improving AI formula which performs over 40 technical checks
to base its Trust Score on”.
Source: FS – All-Fashion-Blogs
Online scammers using names of top fashion brands to fool victims