Superdry posts 6.4 percent sales rise in challenging first half

In its trading update for the 26-week period, Superdry Plc said
first half Global Brand revenue increased 6.4 percent to 831.8
million pounds against a challenging backdrop, while ecommerce
channel revenue grew by 6.9 percent, underpinned by company-owned
ecommerce site revenue growth of 14 percent. The company said, as
previously announced trading performance was impacted by
unseasonably hot weather conditions.

Commenting on Superdry’s performance Euan Sutherland, Chief
Executive Officer, said in a statement: “We are six months into a
product diversification and innovation programme and, as we said in
the summer, it will take up to 18 months for the benefits to come
through. In the meantime we are well prepared for peak
trading.”

While some of Superdry’s key markets saw colder weather
conditions last week, the company said that it has not yet seen a
sustained period of seasonally typical weather. As highlighted
previously, the company’s full year profits are heavily influenced
by its performance in the second half, led by cold weather products
with jackets and sweats accounting for 55 to 60 percent of autumn
winter sales.

Picture:Facebook/Superdry

Source: FS – All-Fashion-Blogs
Superdry posts 6.4 percent sales rise in challenging first half